KW MAPS Podcast Growth Edition

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Brad Gilboe: Career Growth Initiative: Achieving Peace of Mind Through Proven Models & Leverage

Focusing on learning all the steps needed to build a successful business can be paralyzing. How can we give ourselves peace of mind and move toward our goals methodically? What were the big “a-ha” moments that led to our guest discovering and following his path to success? How do we achieve clarity? On this episode, Brad Gilboe, a real estate agent in Burbank, CA, shares how he overcame his lack of confidence early on in his real estate journey and talks about the systems he used to solve the problems of his business.

If you go through BOLD, you will see positive and significant improvements in your life and your business if you play all in. -Brad Gilboe 

Three Things We Learned From This Episode

  • When we offer value, selling become unnecessary

    One of the main benefits Brad got out of BOLD was removing the limiting belief that he needed to be salesy. He learned that he just needs to help people, and offer the level of service he didn’t get when he bought his own house.


  • Our lack of clarity usually goes back to not tracking our actions

    Brad always felt like the biggest issue he had in his business was a lack of clarity and not knowing which step to take next. He ultimately realized that tracking his numbers was all he needed to do to maintain focus and a clear path.


  • Know the best next step

    We don’t always need to know the next 50 steps in our business to know how to succeed. If the tools and models exist, all we need to do is focus on the next step. The system and the work we put into it will do the rest for us.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


Many business owners spend a lot of time worrying and overthinking about what to do next, where to get the next deal, and how to make enough money to keep going. When you have the right tools and models at your disposal, this gives you peace of mind because you know that everything is handled as long as you follow the system. By having a repeatable and duplicatable process, you can scale up with predictable results.


Shareika Cook: Time Blocking: Increasing Productivity with the Right Model & Doubling Her Income in a Year

A well-designed schedule is one of the fundamentals of a successful real estate career. Why is time blocking an important component that we need to build into our day? How did the changes to our guest’s activities impact her income? How do you overcome the moments of fear and doubt? On this episode, Shareika Cook, a real estate agent in Anniston, AL, shares on what’s working better in her business now that she’s following the right models as well as how it has positively impacted her life.



If you’re coachable and willing to listen to the right people, you’ll succeed in this career. -Shareika Cook


Three Things We Learned From This Episode

  • Time blocking takes care of distractions before they even come up

    Time blocking is one of the things that helped Shareika level up in her business. In the past, she would constantly get distracted and forget what she was doing. Now, dedicating time to an activity means she’s more productive.


  • Get encouragement from people who have been there

    Stepping into a new territory can be scary. One thing that constantly encouraged Shareika was watching testimonial videos of other agents—especially agents in small markets like hers. Seeing those people succeed helped her keep going.


  • The right scripts give you confidence

    When you trust your script and know it well, it gives you the confidence to approach people without fear or nervousness. You’re less likely to get tripped up. In Shareika’s case, people actually compliment her confidence.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


Following the right models, doesn’t just boost the results you’re getting in business— it gives you confidence and encouragement to keep going after what you want. The right model can help you completely remove distractions from your day, find clients who are ready to work with you, and give you freedom in your business. Paired with coaching, this gives you the fuel to go further.


Matt Patterson: Leverage: How to Gain Confidence and Freedom by Knowing Your Business


Many of us lose out in business because we expect instant gratification with coaching. What helps determine the speed of our results? What are some of the key concepts that coaching introduced to our guest’s life and business? What are some of the failures we can learn from? On this episode, Matt Patterson, a real estate agent in Punta Gorda, FL, shares how transforming as an agent, business owner, and leader impacted his results.


You get confidence by knowing your business. -Matt Patterson


Three Things We Learned From This Episode

  • Share the vision

    As leaders, having the vision in our heads is just the first step. Step 2 is communicating the vision and getting our people to participate in it. We have to bring them along on our journey of improvement so they can buy into it and see what we see.

  • Commit to all the facets of a new system

    The reason a lot of new systems and programs don’t succeed is that we try to cherry-pick the things we want to do. The à la carte approach doesn’t work, and we have to commit to implementing the whole system.

  • Fully embracing coaching accelerates the time frame of getting the benefits

    Matt found that the more resistant he was to his coach’s advice, the longer the time frame of getting results became. Fully committing means we get to the results faster.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


When it comes to the time it takes to get the results we want from coaching, we have a lot more control than what we think. The more we resist the process or cherry-pick the tools, the longer it takes for us to see results and experience the impact of good counsel. If you become more familiar with your business, track your numbers, and bring your people along for the journey, you will gain control and peace of mind. It’s a long-term change, but a sustainable one. Anything that changes suddenly and dramatically isn’t stable. A long-term play might not give you an explosion of results instantly, but it will give you reliable results for years to come.


Luc Lachance: Four Conversations: Developing Winning Habits and Gaining Freedom Through Discipline


Winning is a habit, and so is losing. How do you get into the habit of thinking winning thoughts and following through with winning activities? Why are so many people resistant to investing in themselves? Why is there so much freedom in discipline? On this episode, Luc Lachance shares his journey to success, which includes overcoming a near-fatal medical condition and building a business with a coach from the ground up.



The coaching helped me build the self with the skills, knowledge, personality and vision to be myself. -Luc Lachance


Three Things We Learned From This Episode

  • If there’s a formula for success, use it to your benefit

    When Luc got into the business, he knew that someone, somewhere, already knew how to achieve what he wanted to achieve. He realized that rather than reinventing the wheel, he just needed to do what was already working for other people.

  • How 4 Conversations Helped Luc

    Four conversations was a way for Luc to clarify the industry and the business. It brought it to the simplest model and made sure he didn’t lose time on what was important. This allowed him to have time for his family and for investing in self-development, all while building a solid business.

  • There’s actually no freedom in a lack of structure

    Most people think that true freedom is having flexibility, but true freedom is actually found in discipline and structure. When we learn this, we realize how to put our best foot forward at work and enjoy our downtime without guilt.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


There’s a huge difference between knowing and doing. Participation is the first step to doing. You have to be active in the pursuit of your goals so that your mindset and behavior make winning inevitable. We need to have a vision first, and then a business plan. We then surround ourselves with the right people, communicate our plans to people around us, track the numbers and then evaluate and adjust if necessary. This is the recipe for not just fighting for success, but actually winning.


Tony Baroni: 411 Model: How Coaching Helped Increase His Volume by 336% in 12 months


Without consistency, it’s hard to get to the next level and stay there. Why is it so important to lay out your goals and know where your business is going to come from? How can consequences move you closer to your goals? How can we be both students and teachers? On this episode, Tony Baroni shares his journey to freedom in his business and talks about creating a life and business by design.



If you're coachable, your coach will take you where you want to go. -Tony Baroni


Three Things We Learned From This Episode

  • Your numbers are important

    Be clear on your numbers. Know where the money is coming from, how much you’re using, and what is left. When you have the numbers, including your salaries, it gives you a metric of where to land in those categories to ensure success.  

  • Sometimes fear of a consequence can be motivating

    When it comes to setting your goals, one of the most powerful incentives you can set is a consequence for when you don’t do what you need to do. For Tony, that was donating $1,000 to KW Cares whenever he didn’t give his coach is 4-1-1 goals.

  • Leverage often means firing yourself from a specific role so someone else can do it more efficiently

    Tony ended up doing all the work in his organization, including taking photographs and doing the listing of the properties. Being a great photographer, he thought he could do it. His coach challenged him to “fire” himself from this role so he could hire someone else and leverage his business.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


Successful businesses are built on the right foundation. It’s about having the right values, mindset, and habits that feed into your goals. It’s necessary to do the daily activities that produce the results for your business, and you need to be clear on the different categories of metrics that you track to make sure you’re always on the right path. Ultimately, you attract what you are. If you work on being the best, you’ll attract the best.


Lance Welch: The Four Conversations: Staying Consistent & Creating a Successful Career Through the Right Opportunities


In order to build something significant, we've got to do the basics first. What is necessary to get us on the right trajectory and set us apart? How does tracking our numbers help our business? On this episode, Lance Welch shares his story and the systems that helped him build a “life worth living” business. 


It’s not about instant gratification. You have to work hard on what you do today because it will affect you 90-days from now. -Lance Welch


Three Things We Learned From This Episode

  • Top-Down Organization vs. A Collaborative Environment

    There’s a big difference between a company that takes a top-down approach to lead its people and an organization that collaborates in building them up. The first makes it all about the company and its leaders, while the second makes it about the people.

  • Keep a close eye on your numbers

    Having your numbers present in front of you all the time helps you stay on course and oriented towards your goal. This means you’ll always align your activities towards those goals instead of getting distracted.

  • “Coach” isn’t a bad word

    A coach isn’t someone who barks orders and makes you feel bad about yourself. A coach is somebody that builds you as a person, makes you better, and amplifies your good qualities. They can hold you accountable in a way that makes your life better-- not worse.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


For many of us, our businesses bring us a lot of guilt whenever we decide to take time off or spend time with our families. This isn’t healthy, and it’s no way to live our best lives. If we put the systems in place and actually work at them consistently, there will be no guilt. We’ll know we’re doing everything right, and the results will follow.


Mark Anderson: 411 Model: Achieving Success through Accountability


A lot of Realtors pick and choose parts of a model to implement, only to be surprised when it doesn’t work out. What is the most effective way to actually make sure the model works for you the way it has for other people? Why is accountability such a big part of success? How does working with others actually get you to your goals faster? On this episode, Mark Anderson talked about how finding freedom, confidence and accountability helped him grow his business.


I realized I have to offer more than just leads to my team. - Mark Anderson


Three Things We Learned From This Episode

  • Cherry-picking a system only leads to disappointment
    When you learn a system and a model, don’t forget that it worked because the person followed all the steps rather than avoiding a part they didn’t like. This is how you should approach it, too. Similar to baking, doing things in the wrong order or skipping a step will not get you to the desired result. 
  • Accountability encourages people to improve way more than letting things slide
    When you don’t hold people accountable and let things slide, you’re not helping them. You’re prolonging their growth to reach their full potential.
  • Doing it on your own isn’t the best strategy for success
    A lot of people think entrepreneurship means doing things on your own and not taking advice or help from anyone. However, working with others can generate the accountability you need to help you grow. You’ve got to be willing to humble yourself and be open to it.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


People are afraid to be held accountable because they want to figure things out alone. The problem is that this limits progress and delays success. Ultimately, it’s through combined effort with other people that we truly see our dreams achieved. Success leaves clues, so talk to the people that are doing what you want to do, and get someone to hold you accountable so you can be your best.


Jessica Starr: 411 Model: The Shift from Working 24/7 to Living a Life by Design

A lot of real estate agents fail to see how it’s possible to work less while earning more. What can you implement to make this happen for you? How can social media help you? How can you service your clients at a higher level? On this episode, Jessica Starr shares the challenges she’s had to overcome, how she worked on her business, and the biggest “eye openers” she’s had.



Having a partnership with my coach, being coachable and learning how to be learning-based is what made it great. -Jessica Starr


Three Things We Learned From This Episode

  • Set expectations early

    Setting client expectations is crucial. Have conversations about your hours of operation from the initial appointment onwards. If you’re an expert in your field, people understand and are willing to work within your schedule.

  • Leverage social media to expose your business to people

    Social media is a simple but effective way to stay in front of people and show them your activity. You might annoy some people but you will be the first person they call when they need to buy or sell.

  • Upload content natively to rank higher

    When it comes to scheduling content on Facebook, you are going to rank higher if you schedule directly to the site rather than through a scheduling app.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


With the right systems, leverage, scripts and mindset, you can have more time with your family, and still do more sales. The key is being learning-based so that you’re always fed with the tools and resources that allow you to put your best foot forward. Like a parent on an airplane, you have to put on your oxygen mask first so you can help your child. Similarly, be your best for others, you should pursue opportunities for learning and growth.


Andrea Beem: Leverage: Learning from Mistakes and Transforming Your Life Through Business Growth


When starting out, it can be hard to find your confidence. What does it take to break through the self-doubt and find your footing? Why are systems and models so critical to growth in business? What should your attitude be towards failure? On this episode, Andrea Beem shares how she leveled up from Realtor to business owner and completely transformed her life.



The systems and models are there for a reason, and life gets better when you use them. - Andrea Beem


Three Things We Learned From This Episode

  • Failure isn’t the opposite of success

    Success and failure aren’t on different roads. They are both a part of growth and progress. In order for you to succeed, you have to be okay with failure.

  • You should have the right dynamic with your coach

    Sometimes a coach can be great as a friend, but you may need a different dynamic in order to grow. There’s nothing wrong with this, and the right coach will help you find a person you fit best with.

  • Don’t chase perfection

    Perfection is not realistic. The more you try to attain it, the more it will hinder your growth and success. Don’t try to avoid making mistakes because the truth is: in order to grow and correct your course, mistakes are necessary.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


The value of systems and models is that they help you get your life back. Leverage is fundamental to your growth and freedom as a business owner. It’s also important to get the help and guidance you need and to stop chasing perfection. Focus instead on learning from mistakes and failures rather than avoiding them.


Jose Medina: 1-3-5 Model: How “Plug & Play” Systems Provide Clarity and Enhance Your Business

Success in business is impossible without a good road map. What does it take to transform from Realtor to business owner? Why do some people resist having a plan? How do models enhance your business? On this episode, Jose Medina shares how he gained clarity for the path of his business, and how he experienced tremendous growth as a result.

Three Things We Learned From This Episode

  • Follow the lessons others have learned

    There are people who have gone before you and done what you're doing at a very high level. That means we don’t have to figure things out on our own. There are people to learn from, and they are open to sharing.


  • Hire with a purpose

    When you have a good system for hiring, you learn to be more intentional about the people you bring on your team. You’ll stop hiring anyone who just wants a job and start hiring to actually help your business.


  • Running systems requires you to think differently

    When you’re running models in your business, you have to learn to think big and plan ahead of where you are.


Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.


A business is repeatable action. That’s why systems are so necessary. If we go without a roadmap, it’s easy to get lost or stuck. By following the systems based on the successful people before us, we avoid a lot of the difficulties. This allows us to see growth and reach our business goals a lot sooner than we would by ourselves.